Project · Local services

Brightside Dental — dental clinic

A trust-first clinic website that turns visitors into booked appointments in under a minute.

Concept design

IndustryHealthcareServicesDesign, build, local SEOBuilt withWordPress, WoodMart, Elementor

Our own brand, designed and built by Truecrest Studio to show our approach for local healthcare clinics.

Brightside Dental homepage design

The brief

Brightside is a modern dental clinic competing with large chains. Patients choose clinics on trust and convenience, so the site has to answer “can I get in soon, and will it be gentle?” right away, and rank for local searches.

Goals

  • Booking in under 60 seconds from the homepage
  • Rank for “dentist near me” style local searches
  • Phone and booking buttons always within reach on mobile

What we built

  • Homepage with next available appointment times
  • One page per treatment, each targeting its own search keyword
  • Team page with qualifications
  • Location page with map, opening hours and parking
  • Google Business Profile and local schema setup

Design decisions

  • TypographyPlus Jakarta Sans for a friendly, modern tone
  • ColourClinical teal on soft white, used for every action
  • LayoutLarge readable type and clear contrast for all ages

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Built to our standards

  • 90+Mobile performance score
  • 95+Accessibility score
  • 100SEO score
  • SchemaDentist (LocalBusiness), FAQPage, BreadcrumbList

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