Project · Local services
Brightside Dental — dental clinic
A trust-first clinic website that turns visitors into booked appointments in under a minute.
Concept design
IndustryHealthcareServicesDesign, build, local SEOBuilt withWordPress, WoodMart, Elementor
Our own brand, designed and built by Truecrest Studio to show our approach for local healthcare clinics.

The brief
Brightside is a modern dental clinic competing with large chains. Patients choose clinics on trust and convenience, so the site has to answer “can I get in soon, and will it be gentle?” right away, and rank for local searches.
Goals
- Booking in under 60 seconds from the homepage
- Rank for “dentist near me” style local searches
- Phone and booking buttons always within reach on mobile
What we built
- Homepage with next available appointment times
- One page per treatment, each targeting its own search keyword
- Team page with qualifications
- Location page with map, opening hours and parking
- Google Business Profile and local schema setup
Design decisions
- TypographyPlus Jakarta Sans for a friendly, modern tone
- ColourClinical teal on soft white, used for every action
- LayoutLarge readable type and clear contrast for all ages
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Built to our standards
- 90+Mobile performance score
- 95+Accessibility score
- 100SEO score
- SchemaDentist (LocalBusiness), FAQPage, BreadcrumbList
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