Project · E-commerce
Volta — fashion store
A bold, editorial WooCommerce store for a streetwear label, designed so shoppers reach a product in two taps.
Concept design
IndustryFashion retailServicesDesign, WooCommerce build, SEOBuilt withWordPress, WoodMart, Elementor, WooCommerce
Our own brand, designed and built by Truecrest Studio to show our approach for fashion e-commerce.
The brief
Volta sells technical outerwear and everyday layers to city commuters. Most visitors arrive on their phones from social media, so the store has to load fast, look like a fashion magazine and make buying a jacket on a phone effortless.
Goals
- Product page to checkout in three steps
- Mobile-first product browsing with filters by size, colour and price
- A homepage that sells each new drop like a campaign
What we built
- Campaign-style homepage with shop-by-category
- Shop page with filters, quick view and colour swatches
- Product pages with size guide, sticky add-to-cart on mobile and related products
- Streamlined cart and checkout with the fewest possible fields
- WoodMart layouts for product, shop and cart so the team can edit them visually
Design decisions
- TypographyArchivo Black headlines for an editorial, high-contrast voice
- ColourBlack, white and one signal red for prices and drops
- LayoutLarge lifestyle imagery with product prices placed on the photo
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Built to our standards
- 90+Mobile performance score
- 95+Accessibility score
- 100SEO score
- SchemaProduct, Offer, Organization
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